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With new brand and new vision, Nationwide now needs new identity

By Rupen Fofaria
Special to ESPN.com

Wednesday, December 19, 2007

After losing its title sponsor of 26 years, NASCAR's second-tier division is in search of identity. Is it the feeder system for the big leagues? Is it simply an exhibition before the main event? Or is it the second-most popular motorsport series in the country -- a staple in racing entertainment in its own right? These are the questions that face NASCAR's brass. For the second year in a row, the title winner of what is now the Nationwide Series was a full-time driver in what is now the Sprint ...

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