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By Mark Ashenfelter
ESPN.com Wednesday, September 19, 2007 To some, Matt Kenseth will always be the poster boy where the Chase for the Nextel Cup is concerned. Truth be told, it was as much coincidence as anything that Kenseth happened to be the last driver to win the championship based on a full season's worth of work. That was in 2003, the last year Winston sponsored NASCAR's top series. Knowing that a new sponsor would lead to new opportunities, it now appears it was hardly a coincidence that NASCAR's PR mavens began focusing on the importance of b ... Activate your ESPN Profile!
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