We're trying to improve Conversations.
Please take a brief survey and help us out.

Why the NBA simply doesn't rate

By Gregg Easterbrook
Special to Page 2

Friday, August 17, 2007

Going into LeBron James' first NBA Finals, the promotional line was "We Are All Witnesses." The line coming out might as well have been "Hey, Did You See Anything?" The 2007 NBA Finals were the lowest-rated in prime-time history, drawing an average of only 9.2 million viewers and an 11 percent share -- meaning eight of every nine televisions in use was tuned to something else. Sure the 500-channel era is reducing ratings for many broadcasts, but NBA viewership is declining both in overall term ...

Read full story | Create Your Profile

Activate your ESPN Profile!

Sort comments by: Most Recent | First Posted

Comments that include profanity, or personal attacks, or antisocial behavior such as "spamming" or "trolling," or other inappropriate comments or material will be removed from the site. We will take steps to block users who violate any of our terms of use. You are fully responsible for the content that you post.


Conversations in Real-Time

CONTESTS & PROMOTIONS

ESPN Fantasy Salary Cap
Create your own fantasy game day living room and win BIG!
Heisman Vote 2009
Vote for the next Heisman winner and enter for a chance to win a trip to the awards show. Mor
Engineered to Win Challenge
Test your football smarts by playing NFL trivia and enter each week for a chance to win a 2010 GMC Sierra.