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Siegel charged with extending Earnhardt legacy

By David Newton
ESPN.com

Monday, February 12, 2007

DAYTONA BEACH, Fla. -- Max Siegel leaned forward inside the small office next to the garage at Daytona International Speedway and listened to the list of compliments he has received since joining Dale Earnhardt Inc. two weeks ago. "First of all, I paid everybody a lot of money to say great things about me," the new president of global operations at DEI said. He was joking, of course. No handouts are necessary to understand that Siegel, who will play a major role in negotiations to re-sign D ...

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