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Schiano, Rutgers focused on building off 2006 success

By Ivan Maisel
ESPN.com

Monday, February 12, 2007

PISCATAWAY, N.J. -- At the Rutgers Bookstore across the street from the New Brunswick train station, merchandise manager Shannon Cook used to restock her supply of hooded sweatshirts at the rate of 48 a month. Now she orders 96 -- twice a month. T-shirts continue to sell so quickly that boxes of new merchandise are opened and hung on the three "clearance" racks. The store has filled orders across the country and around the world, including to soldiers stationed in Iraq. Sales of flags with t ...

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