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Growth through marketing

BASS Communications — Oct. 20, 2005

Friday, December 29, 2006

Editor's Note: This is the third of a three-part series examining the major developments in the 2006 BASS tournament structure and how changes in the professional bass fishing organization compare to changes NASCAR stock car racing experienced. Part Three focuses on similarities in NASCAR drivers and BASS anglers and how the sports have been — and will be — marketed. CELEBRATION, Fla. — Richard Petty and Benny Parsons remember the days when they tried to do everything to help NAS ...

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