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BUSCH signs on with B.A.S.S.

By Michael Jones
B.A.S.S. Times

Friday, December 29, 2006

BIRMINGHAM, Ala. — In what has almost become a rite of passage for sports in America, the acquisition of a major beer sponsor marks a significant milestone. For bass fishing, this moment came during the 2002 CITGO BASS Masters Classic in Birmingham when BUSCH Beer announced it had signed a multiyear sponsorship agreement, becoming the "Official Beer of B.A.S.S." "BUSCH Beer's sponsorship of B.A.S.S. is an exciting opportunity for the brand to reach many of our core consumers," said Kevin L ...

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