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Cashing in on a Classic victory

By Michael Jones
B.A.S.S. Times

Friday, December 29, 2006

BIRMINGHAM, Ala. — There's always more than one winner at the Classic. While Jay Yelas is the pivotal recipient of Classic largesse, it's clearly a case of trickledown economics. More accurately, it is a torrent. Moving faster than the tailrace waters Yelas fished to win the 2002 edition, the surge of lure and equipment sales following a Classic victory is instantaneous and unrelenting. From trolling motors to baitcasters, this connection to a champion means money, brother, and nowhere is ...

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