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By Gregg Easterbrook
Special to Page 2 Monday, December 11, 2006 Andy Reid isn't merely the coach of the Philadelphia Eagles, he is "head coach/executive vice president of football operations." Jim Mora isn't merely the coach of the Atlanta Falcons, his full title is "executive vice president-head coach." Mike Holmgren isn't merely the coach of the Seahawks, he is the "executive vice president of football operations/head coach." Imagine trying to explain to Vince Lombardi why modern coaches need this verbiage to make themselves feel important. Such inflate ... Activate your ESPN Profile!
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