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The NBA's new rock: out of the box, into controversy

By Henry Abbott
Special to ESPN.com

Tuesday, October 31, 2006

Editor's note: We asked Henry Abbott of TrueHoop to write the ultimate blog entry on the NBA's new basketball. From launch to tip-off, here's a roundup of info and opinion on the controversial new ball. Countdown and liftoff with, curiously, an icon of plane crashes During the playoffs of last spring, the NBA did everything it possibly could to draw attention to Spalding's latest product. Mainly, it did that by dragging around a mysterious black box, getting it on TV as much as possible, ...

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