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Teams on coffins, urns, and more

By Patrick Hruby
Page 2

Thursday, October 19, 2006

News item: Eternal Image, a company that makes funeral products, has entered into a licensing agreement with Major League Baseball to produce team-branded urns and caskets. Why stop there? In a world where NASCAR has its own cologne -- heck, in a world where NASCAR exists -- too much sports branding is never enough. (Well, with the possible exception of a network-branded mobile phone.) "We have been receiving these requests [for urns and caskets] either directly or through our clubs for seve ...

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