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Marketing gimmick? Cubs say no

By Jim Baker
Special to Page 2

Friday, October 13, 2006

CHICAGO -- In the wake of the news that their crosstown rivals had hit game start time gold, the Chicago Cubs were scrambling to retaliate yesterday. According to published reports, the Chicago White Sox have moved the start time of all their night games to 7:11 to coincide with the name of a new sponsor, 7-11 convenience stores. For this, the merchandiser has agreed to pay the 2005 World Champions $500,000. This news took Chicago's National League entry by surprise, but, according to sources cl ...

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