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Follow the Monday money

By Gregg Easterbrook
Special to Page 2

Monday, September 11, 2006

Man, let's hope you enjoyed that first-of-a-kind Monday Night Football doubleheader on ESPN. Airing those games cost ESPN only $129 million. And that's just for the rights fees. Cameras, techies and announcers are extra: ESPN had about 150 production personnel at each game. Typically, prime-time network programming costs a couple million dollars an hour. This year, ESPN is paying $1.1 billion for the Monday Night Football package, which works out to $65 million per contest and about $20 million ...

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