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Wade and see

Wednesday, June 21, 2006

With an NBA championship in his hand and an MVP Finals trophy, Dwyane Wade is the most marketable player in the NBA today and that's a great thing for Nike. Three years ago, Nike missed out on Wade, choosing instead to commit more than $100 million (LeBron James got a seven-year, $90 million deal and Carmelo Anthony inked a six-year, $18 million for the Jordan brand) to other players. Meanwhile, Converse - a dying brand itching to get back into basketball - signed a host of rookies including Dw ...

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