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XPower combines cowboy culture and Silicon Valley

By Guy Clifton
Xtreme Bulls.com

Wednesday, June 14, 2006

In a case of cowboy culture meeting Silicon Valley, a high-tech gadget about the size of a "plenty pack" of chewing gum is changing the way television viewers look at professional bull riding. The device is called XPower and when placed on the back end of a bucking bull, its electronic sensors collect all sorts of data that is relayed to a computer set up with software designed to analyze it. "There's a couple sensors in there and what we do is measure the G-force or acceleration of the bull ...

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