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Your Name 400: NASCAR to name race after fan

By Darren Rovell
ESPN.com

Thursday, May 4, 2006

NASCAR races have been sponsored by companies that make popcorn, sandwiches and soft drinks, but never before have they been sponsored by fans. That will change next year as one lucky fan will have his or her name on the Nextel Cup Series race at the Richmond International Raceway in Richmond, Va. Sources have told ESPN.com that Diageo, producers of the Crown Royal whiskey brand, will announce Friday that one lucky consumer will win that right by entering the company's contest. Fans will have ...

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