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Helmets, hats and snazzy jerseys

By Paul Lukas
Special to Page 2

Wednesday, March 8, 2006

Let's say you're an official Major League Baseball equipment licensee. But due to the complexities of MLB's licensing arrangements, you're not allowed to put your logo on the gear the players are wearing. What a gyp, right? What's the point of being associated with MLB if you can't put your brand's graphic stamp on the game? Is there anything you can do? Unfortunately for the rest of us, there is. And that story line is now playing out in at least two places during spring training. Let's start ...

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