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Once an afterthought, the Dance is now big business

By Darren Rovell
ESPN.com

Monday, October 10, 2005

Editor's note: This is part of a four-day, seven-piece series on college basketball's biggest change agents in the past 20 years and what the future will bring. In 1973, NCAA executive director Walter Byers was desperate to promote men's college basketball, so he went to see those in charge of programming for the big three networks -- CBS, NBC and ABC -- and offered them a deal he thought they couldn't refuse. Byers wanted a network to broadcast a total of 10 regular-season games on Sundays th ...

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