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Ginepri gives Under Armour prime exposure

By Darren Rovell
ESPN.com

Wednesday, September 7, 2005

NEW YORK -- Robby Ginepri's rise to prominence at this year's U.S. Open has turned into an incredible product placement deal for Under Armour. The market leader in moisture-wicking equipment that has challenged the likes of Nike and adidas, has its interlocking "UA" all over Ginepri. The endorsement deal is not traditional in that Under Armour doesn't specifically market to the tennis crowd. Only two other players have been spotting wearing the company's logo at the Open -- Martina Navratilova ...

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