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Nike hopes contacts will be big business

By Darren Rovell
ESPN.com

Monday, August 15, 2005

The next time a friend asks you to check out his Nikes, you might have to look into his eyes. That's because the shoe and apparel giant's new contact lenses, called MaxSight, hit optometrist offices nationwide on Monday. The lenses are meant to replace sunglasses. They are designed to filter out ultraviolet light and are said to make the ball and its surroundings appear crisper through the company's patented technology. "It's for anybody who takes their sports seriously who wants to crank th ...

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