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Strength in numbers

By Jeff Merron
Page 2

Wednesday, May 4, 2005

James Surowiecki writes the Financial Page column for the New Yorker. He's also a sports fan and the author of the bestselling "The Wisdom of Crowds." The subtitle: "Why the many are smarter than the few and how collective wisdom shapes business, economies, societies, and nations." Sports should have been somewhere in there. Surowiecki is extraordinary at explaining complex financial and marketing issues in a way that makes them comprehensible to ordinary readers. In "The Wisdom of Crowds," o ...

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