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Testimony impacts McGwire's marketability

By Darren Rovell
ESPN.com

Friday, March 18, 2005

In his return to the spotlight for the first time since he retired, Mark McGwire volunteered to join the campaign against steroids and performance-enhancing drugs. Yet McGwire's unwillingness Thursday to deny or confirm his own steroid use has already compromised his effectiveness as a spokesperson – either slamming steroids or pitching products. "His reputation is tarnished," said Gil Pagovich, a partner in Maxximum Marketing, a sports marketing firm. "No blue-chip company would ever ...

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