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Names, league marks will be sublicensed

By Darren Rovell
ESPN.com

Wednesday, January 19, 2005

The Major League Baseball Players Association awarded exclusive rights to the league's fantasy games to Major League Baseball Advanced Media, the league-owned arm that controls MLB.com, for the next five years. The deal, valued by the league at more than $50 million, would not result in MLB.com being the sole holder of fantasy rights in the future, according to Bob Bowman, chief executive of MLB Advanced Media. The organization, he said, will sublicense the league marks and players names to oth ...

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