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Licensing game means betting on a winner

By Darren Rovell
ESPN.com

Friday, November 19, 2004

In souvenir trailers spread throughout Homestead-Miami Speedway, thousands of Nextel Cup champion T-shirts and hats are sitting in boxes. Emblazoned upon each is the winning driver's image, car number and sponsor. It would take a psychic to pull off such a thing, right? After all, five drivers entered the season finale with a shot at the title. Therein lies the rub: Some products proclaimed Kurt Busch champion. Others, Jimmie Johnson or Jeff Gordon. Even self-proclaimed long shots Dale Earnhar ...

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