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By Dan Shanoff
Page 2 Wednesday, November 17, 2004 Midnight Madness begets the Tip-Off Classics begets the NIT, and tropical tourneys begets conference play begets March Madness, or rather "Arch Madness," due to the Final Four finish in St. Louis. And there it is: The biggest cliche you will hear all season, and consequently a "must-have" for your college-hoops vocabulary. To maintain your place on the cool side of all that is trendy (and passé) in college hoops, study up on these two dozen other hot-button issues: WHAT'S HOT, WHAT'S NOT: ... Activate your ESPN Profile!
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