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The real marketing 'genius'

By Ray Ratto
Special to ESPN.com

Tuesday, November 9, 2004

Mark Cuban was fined (Gasp!) the other day (What took them so long?) for felonious sarcasm (No!) directed at the man who runs the National Basketball Association (Mirabile dictu!). Cuban says something on his Weblog, blogmaverick.com, about the NBA starting its new season last Tuesday ("I won't say what I really think about the genius that started the season on Election Day since it's probably the same person that started the season on Halloween in previous years.") thereby costing him a sure O ...

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