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ALL: Mountain Dew Named Sponsor of New Action Sports Franchise

Press Release

Friday, July 16, 2004

NEW YORK — Mountain Dew, a brand synonymous with the phenomenal growth of action sports, has agreed to a long-term agreement to become the title sponsor of the Dew Action Sports Tour. The first-ever, season-long, nationally televised -- network and cable -- professional Tour for skateboarding, BMX, and freestyle motocross, the Tour was announced last March and is owned and operated by NBC Sports and Clear Channel Entertainment's Motor Sports division. The Dew Tour debuts in May 2005 and ...

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