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Asian market has different feel

By E. Michael Johnson
Golf World

Friday, June 11, 2004

When Shi Hyun Ahn won the CJ Nine Bridges Classic in South Korea last year, those watching in the U.S. likely had no idea the Elord name embroidered on her cap was that of a golf-equipment company, driving home the fact that some of the tools Asian players use on the LPGA Tour remain a mystery. Although American-born players generally gravitate toward brands such as Callaway, Cleveland, Ping, TaylorMade, Titleist, etc., that's not always the case in Asia where big brands win out a little les ...

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