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Shout, shout, let it all out

By Eric Neel
Page 2

Thursday, May 6, 2004

So Major League Baseball made a deal with Columbia Pictures to put "Spider-Man 2" logos on bases, on-deck circles, and pitching rubbers when the movie opens later this summer. Nice. Apparently, running the Expos isn't embarrassing enough. What's the thinking? Do market surveys indicate that players diving back into first base are an untapped moviegoing market? And what's next? Do they brand the underside of cap bills to influence outfielders looking up at fly balls? Do they sell off space on ...

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