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The making of a name (and logo)

By Darren Rovell
ESPN.com

Wednesday, March 10, 2004

Chris Weiller's office was plastered with paper in every nook and cranny, save for the windows. Piece after piece of 8-by-11½ sheets with names written on them, others sheets with renderings -- yellow Post-it notes drawing attention to particular features -- serving as wallpaper. No, Weiller isn't an FBI agent trying to track down one of the most wanted criminals. He's actually an NBA executive who led the search to come up with an identity for the league's most recent expansion franchise. ...

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