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Mora to implement West Coast offense

By By Darrell Trimble
NFL Insider

Tuesday, February 3, 2004

When the Atlanta Flacons hired Jim Mora, Jr. to be their 13th head coach, he made the bold decision to bring offensive coordinator Greg Knapp with him from San Francisco. The risk had nothing to do with Knapp's offensive acumen, though, because in each of his three seasons coordinating the 49ers' attack his teams ran for more than 2,200 yards and passed for more than 3,400 yards. But the gaudy numbers were compiled in the West Coast offense, which is big on short passes designed to hit a receiv ...

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