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By Tim Keown
Page 2 columnist Tuesday, December 16, 2003 So you're in promotions for an NBA team and you want to bring people out to the arena. You've got the dancers and the hot-dog guns and the chainsaw-juggling weimeraners at halftime. But everybody's got those, and you want to separate yourself from the pack. After all, you aren't everybody. And here comes Christmas, and here comes the worst team in the league to play in your place on a day when people are more interested in brawling over a cheap piece of junk at Wal-Mart than watching hoop. Wha ... Activate your ESPN Profile!
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