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Nextel hopes 75 million fans embrace it

By Darren Rovell
ESPN.com

Friday, December 5, 2003

NEW YORK -- When NASCAR president Mike Helton stepped up to the microphone Thursday in Manhattan to give his state of the sport address, it came as no surprise that he began his speech by thanking sponsors. That's one reason why 900 companies, many of them found in the Fortune 500, pay hundreds of millions of dollars to plaster their logos all over their drivers and cars each year. Because of mentions from the president, the drivers, the media and a fan base of 75 million that spends $2 billi ...

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