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Sponsor exposure not best for Kenseth

By Darren Rovell
ESPN.com

Friday, November 7, 2003

Matt Kenseth isn't as flashy as Tony Stewart. He isn't as adored or hated as Jeff Gordon. And he certainly isn't as well known as any driver who has taken the Winston Cup Series championship in at least a decade. But odds are that if Kenseth holds on to take NASCAR's ultimate annual prize, those who have come along for the ride will see some return from their investment. Kenseth's main sponsors, Black & Decker's DeWalt Power Tools and Diageo's Smirnoff Ice brand, are in the driver's seat to be ...

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