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Ill-advised gimmicks don't work

By Len Pasquarelli
ESPN.com

Friday, October 10, 2003

Toward the end of his first practice as the Atlanta Falcons interim head coach late in the 1989 season, Jim Hanifan summoned his rag-tag team together at midfield, reached into an equipment bag that had mysteriously appeared during the final drill of the afternoon, and whipped out four sticks of dynamite. Brandishing the dynamite above his head, Hanifan demanded each player come forward, and touch one of the sticks. "This is what we're going to do to San Francisco on Sunday," Hanifan shouted, ...

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