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WUSA failed Marketing 101

By Ray Ratto
Special to ESPN.com

Tuesday, September 16, 2003

You may wring your hands, furrow your brows or just kick the cat over the collapse of the Women's United Soccer Association. Or you can take it as the valuable lessons it provides. One, $90 million doesn't go quite as far as it used to. And two, not paying attention to the successful leagues guarantees doom. The first point is self-explanatory. The second, though, you may wonder about. The women who played and worked for their league appeared at a thousand clinics, signed a million autograph ...

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