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James signs six-year marketing deal with Coca-Cola

By Darren Rovell
ESPN.com

Thursday, August 21, 2003

First came a $90 million endorsement deal with Nike. Then, a $5 million partnership with Upper Deck. On Thursday, LeBron James pumped millions more into his portfolio by signing a six-year marketing deal with Coca-Cola that will pay him more than $2 million per year. Sources said it is the largest beverage deal signed by a basketball player. Jeff Gordon's deal with Pepsi and Dale Earnhardt Jr.'s deal with Budweiser are believed to be higher. "From the very beginning we said we wanted a compan ...

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