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Companies line up to be part of action

By Darren Rovell
ESPN.com

Tuesday, August 19, 2003

Aaron Alvey's dominating pitching performance over the team from Sendai, Japan in last year's Little League World Series championship game was viewed by more people than Game 7 of this year's Stanley Cup finals. When Alvey and his teammates stepped up to the plate, and later celebrated the victory, logos of the official apparel supplier Russell could easily be seen by viewers in two different places on their yellow jerseys and even on a small patch on the back of their pants. And since A ...

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