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Gatorade pulls out of LeBron sweepstakes

By Darren Rovell
ESPN.com

Monday, August 11, 2003

LeBron James grew up emulating Michael Jordan, but the 18-year-old -- who already has signed two endorsement deals worth approximately $100 million -- won't "Be Like Mike" in the sports drink category. On Monday, Gatorade, which named James as its Boys' High School Basketball Player of the Year for the last two years, announced it was pulling out of the race to ink LeBron to a deal. "We decided last week that we were taking ourselves out of LeBron sweepstakes," Gatorade spokesman Andy Horrow ...

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