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Marketing 'Godzilla' in Gotham

By Darren Rovell
ESPN.com

Wednesday, April 23, 2003

The chill in the air and the booming roar coming from Yankee Stadium gave off all the signs of October. But the cool weather was just another sign that it wasn't yet time for spring and the sound was Hideki Matsui's first big moment in pinstripes. As Matsui, the 28-year-old power-hitting rookie outfielder from Japan, circled the bases after smacking a fifth-inning grand slam in the Yankees' home opener, fans continued their chant of "Mat-sui! Mat-sui!" which had begun as he stepped to the plate ...

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