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Cashing in on the ultimate cash cow

Monday, April 14, 2003

"We paid through the nose." -- Jonathan Kovler, Chicago Bulls managing partner, Sept. 1984 By Darren Rovell ESPN.com No one was laughing at Jonathan Kovler's characterization of the seven-year, $6 million contract the Chicago Bulls coughed up to sign the team's No. 1 draft pick more than 18 years ago. But given what we now know of Michael Jordan's subsequent impact on the Bulls, the NBA and the world economy, it's hard not to chuckle today. Over his 16-year playing career, Jordan is said to h ...

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