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Everyone loves a winner with a smile

By Darren Rovell
ESPN.com

Tuesday, April 8, 2003

He hasn't declared for the NBA draft yet, but Syracuse freshman forward Carmelo Anthony's performance in the NCAA Tournament has sports marketers dreaming up possible opportunities. A deal to peddle Caramello, the candy bar? A "Melomar" cookie? Or perhaps a Car"mel(l)o yello" soft drink? For those that are focused on tapping the NBA demographic by riding on the heels of a top draft pick, Anthony would provide another option to what is sure to be a very expensive endorser in projected No. 1 ove ...

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