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Fan billboards an idea ahead of its time

By Darren Rovell
ESPN.com

Friday, March 21, 2003

In-your-face advertising just became on-your-face advertising. In an era where corporate America has maxxed out on advertising space at sporting venues, which already are named after banks, airlines and beer makers, the next advertising vehicle might arrive at a stadium or arena near you: Fan branding. A group of college hoops fans show they'll do just about anything for a little notoriety and a little change.On Friday, Dunkin' Donuts became the first U.S. company to tattoo its logo on the for ...

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