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By Darren Rovell
ESPN.com Sunday, February 2, 2003 Five years ago, Richard Williams sat down to hammer out the details of a five-year endorsement deal for his youngest daughter, Serena. Although she was ranked 99th in the world and only had one tournament victory at the time, Richard Williams wanted to make sure the contract included performance bonuses when his daughter ranked in the Top 10. Some might call the request cocky and arrogant, but thanks to Richard's foresight and Serena's subsequent rise to prominence on the tennis court, her cont ... Activate your ESPN Profile!
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