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Sex goes to the Super Bowl

By Jeff Merron
ESPN.com

Sunday, January 19, 2003

Some people say the Super Bowl is all about money. Others say it's all about power. For many, it's all about advertising. A few die-hards insist football's the important thing. But most of us know that it's really (like everything else) about sex. There are the parties leading up to the game. The groupies. The cheerleaders. A few hot commercials during the broadcast. Halftime quickies, for some big spenders in the corporate boxes. We could go deeper (pardon the pun), into the realm of academic ...

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