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Forecasting the sports business future

By Darren Rovell
ESPN.com

Monday, December 30, 2002

This year, we found out that Rafael Palmeiro uses Viagra. That game-used anything could be sold for a hefty price on eBay. That Anna Kournikova could still do no wrong and that Bud Selig could do little right even if he helped avert a work stoppage. Oh, and that Mark Cuban can serve a mean Blizzard at Dairy Queen and that scandal still sells. (Do you think the general population would be able to recognize Jamie Sale and David Pelletier if they simply won the gold?) We realized that continued do ...

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