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'King' James proves a ratings bonanza for ESPN2

By Darren Rovell
ESPN.com

Friday, December 13, 2002

LeBron James' performance on Thursday night helped his St. Vincent-St. Mary team beat the No. 1 team in the nation, but it also helped ESPN2 achieve its highest rating in almost two years. The network garnered a 1.97 rating, which is equivalent to about 1.67 million homes. "Obviously thanks to LeBron, it attracted a lot of attention," said Dave Nagle, a spokesman for ESPN. Nagle said it was "too early to say" if future St. Vincent-St. Mary's games will be broadcast by the network. It was the ...

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