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They Keep On Giving

By Darren Rovell
ESPN.com

Wednesday, November 27, 2002

Julia Ruth Stevens isn't surprised when the large check arrives in her mailbox every month. For the past 20 years, members of Babe Ruth's family have been reaping millions from companies who pay a royalty fee for the use of his name or image. "If daddy saw what was being done with his name, he wouldn't believe it," said Stevens, 85, who was 31 when her father passed away. "He's bigger today than he was when he was alive." "The Sultan of Swat" is one of many greats who has posthumously earned ...

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