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What's hot, not for the week

By Dan Shanoff
Page 2 columnist

Wednesday, October 16, 2002

Was it just a few years ago that an athlete's biggest consumer-products thrill was to be featured on a box of whole-wheat cereal? A new generation of star has dismissed "You better eat your Wheaties" in favor of "It's in the game," or one of any number of catchphrases associated with sports video games. Where have you gone, Mary Lou Retton? These days, players don't vault to superstardom without being on the box of a video game -- or, at least, a role in one of the ubiquitous and highly enterta ...

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