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Uncle Beem's an instant hit

By Darren Rovell
ESPN.com

Monday, August 19, 2002

Rich Beem wasn't the only one who cashed in at the PGA Championship. Beem collected $990,000 in prize money and his corporate sponsors enjoyed an unexpected windfall of media exposure when the little-known golfer held off Tiger Woods on Sunday to win the last major golf tournament of the season. Beem wore an Uncle Ben's logo on his shirt sleeve, and also had it plastered on his golf bag and golf ball. Even his caddy had the famous rice brand's logo on his orange hat. The broadcast exposure was ...

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